Paveloft is a construction consultancy company that provides guidance to construction company owners on how to manage construction projects.
The company focuses on an organic search strategy and a highly-optimized website to convert web visitors into customers. They requested to integrate an eCommerce system where their web visitors can purchase eBooks or templates through their web store. However, they don't want the eCommerce system to have any effect on the performance of the website.
My approach is to create a web store on a different subdomain with a connected Google Analytics tracking system. This way, every conversion made through the web store is attributed back to the main website even though it is running in a different domain.
Results & Solutions
- Blog System
- Easy-to-use blog publishing tools
- Integration of two different domains
- Clean coding for better web performance
- Optimized flow between the main blog and to web store
- Search engine optimzied (SEO)
- eCommerce with payment gateway
- Mobile-optimized website
